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Why You Need a Marketing Calendar and How to Create One

There’s an old saying that goes like this:
“Something terrible happens if you don’t promote — nothing happens.”
But, you want something to happen with your business. You want it to thrive, grow and make money. To do that, you have to promote your products and services.

So how do you do this when you’re busy doing your “day” job?

One solution is to schedule regular marketing initiatives and follow up with action when your calendar dings.
Why? Here’s what the U.S. Small Business Administration says:
“Create a marketing calendar. Break down your marketing plan more specifically into a calendar that shows what type of marketing you will do each month, each week and even each day.
“This can include ad placements, PR campaigns, social media posts and more. By putting your plan on a calendar, you’re committed to carrying it out and things won’t fall through the cracks.”
Like facing any challenge, the first thing you need is a plan. 
Ask questions such as:
  • Where are we?
  • Where do we want to be in six months, a year, five years?
  • How do we get there?
  • Which marketing strategies have worked in the past and which haven’t?
  • Why should prospects choose us over our competitors?
  • How can we convey what differentiates us from our competitors?
Identify some specific goals. It’s not enough to say, “We want to earn more money.” Instead, create attainable, measurable goals such as “We want to increase sales for this specific product or service by 20% by the end of Q3.”
Great! Now you have specific goals.

The next step is to identify which marketing strategies and tactics you want to implement over the next month, quarter or year.

Thats where comes in.  We will email you the tactics at the appropriate interval so that this effort doesnt fall off your radar.

Don’t Take My Word For It

"The MarketingCalendar2016 helped me get my marketing efforts organized in such a way that I just had to keep up with the emails."

Michael Port

NY Times Best Selling Author of “Book Yourself Solid Illustrated”

"It's just a matter of taking action on the items sent to you.  Follow the recommendations and this works every time."

James Schramko


"These emails are giving me control over the "mysteries" of what to do and when."

Juan Martitegui

CEO of MindValley Hispano

Here's Exactly What You'll Get

  • Scheduled emails with the appropriate tactic at the appropriate time
  • Explanations of the tactic and how to address it
  • Links to articles, videos and other instructions on how to execute the marketing tactic
  • Recommendations for vendors in the event you need outside help
  • One Year of Marketing Tactics - Opt out at any time

Still Not Sure?

The Marketing Calendar 2016 is FREE!

I look forward to personally guiding you through your marketing calendar activities this year.


John Arnott